BUSINESS COURSE

If you run a business you know how important any media appearance or interview can be. This five step workshop enables you to make the most of any and every opportunity to speak to the press. 

1. Preparation: Know the medium that is interviewing you. What do they want? How does that medium work? What are the rules of the game? 

2. Message: What do you want to get across? How to make it clear and precise. Bring it back to your message. This is why you are doing the interview in the first place.

3. Interview. Leading the interview in the direction you want it to go, avoiding difficult questions, repeating your message, staying calm, speaking precisely, being assertive but friendly.

4. Practice. Practice and more Practice.

5. Review. Always ask for a copy of the final broadcasted interview. Studying this will give you a clear idea of what you can still improve upon.

This course will be tailored to individual needs.